B Corp Certification
In early 2018, Red Gum BBQ became Australia’s first B Corp restaurant. The ethical accreditation is one Red Gum BBQ is very proud of and drives decision-making across the business. The early years in Red Hill have been marked by extraordinary challenges and successes.
The space looks very different to those opening days but the vision of creating the best, most authentic Southern-style BBQ continues to be at the heart of what we do.
And while so much is changing, some things remain the same: our staff are the most awesome humans, our Red Gum BBQ community, who visit, share and enjoy, warm our hearts and if you look into the Pit Room, you may see Martin, loving smoking BBQ.
Measuring a company’s entire social and environmental impact.
B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must:
- Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. Multinational corporations must also meet baseline requirement standards.
- Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.
- Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.
As leaders in the movement for economic systems change, B Corps reap remarkable benefits. They build trust with consumers, communities, and suppliers; attract and retain employees; and draw mission-aligned investors. As they are required to undergo the verification process every three years in order to recertify, B Corps are by definition also focused on continuous improvement, leading to their long-term resiliency.
B Corp Certification is holistic, not exclusively focused on a single social or environmental issue. And the process to achieve and maintain certification is rigorous and requires engaging teams and departments across your company. Taking company size and profile into account, verification involves documentation of your company’s business model and information about your operations, structure, and various work processes, as well as review of potential public complaints and possible site visits. Recertification confirms these standards continue to be met on an ongoing basis.
